With the start of the year, it’s time to check out the latest digital media trends in 2019. Wondering, what’s going to influence the social media users? Is it necessary to stay updated with these trends? Hold on! We will guide you with the top trends of digital media to keep an eye on in 2019. Let’s discuss! Storytelling Social media allow us to share our life experiences with your friends and family. Basically, we tell stories through our posts and get a snapshot of the things going on in everyone’s life. Today, social media is embracing inventive ways to allow people to share their narrative world. Popular social networking sites like - Snap-chat, Instagram, and Facebook are embracing these trends, which further allow the brands to share their stories with the world. This will make the users feel real and connected. Creativity and quality over quantity As a business head, you need to make sure you provide the customers with quality content. A unique and creative content instantly catches customer’s attention. Whether you are displaying short or long content, you need to be thoughtful of the presentation and quality of content. This will have a greater impact on the audiences. Build trust on social media platforms There has been a sudden rise in the growth of social media platforms in the past few years. But, with this increase in number, the consumer trust is now on the shaky grounds. They don’t know whom to trust. The brands need to ensure to connect with the audiences in a meaningful way. It is time to understand that the consumer will not like constant swamping with the ads. So, avoid that! Influences continue to grow their communities The influence market is growing at a rapid pace and gathered the community around themselves. Their large followings help the brands to market their products. They are just good as a salesperson because people trust them. These influencers give voice to the brands. Although, they are less direct than the traditional forms of marketing it is an impressive way to connect with the audiences. Hyper-targeted personalization Customers love big discounts and offer for their wants and needs. To keep up with this expectation, it is important for the businesses to provide customers with the filtered offers to please their tastes and preferences. If you are planning to opt for paid advertising, then you need to consider the geographical targeting and refine your segments. Have you ever seen an ad on your social media feed similar to what you have shopped earlier? That is what hyper-targeted personalization is. Many businesses use cookies from the users to what they browse online. This day helps to understand the online habits of the consumer and further help to create balance in the advertisements. Above all, the businesses need to adjust themselves to their social media approach to increase the engagement with the customers and gain broader awareness. Follow these digital social media trends in 2019, and take the road to success.
2 Comments
|
AuthorSoftuvo is the hub of experienced IT services’ purveyors born to show the world the power of information technology. Be it contemporary web development, design, web applications or mobile apps, we deliver outstanding results. We help businesses participate in the digital race and make them surpass their competitors’ Google rankings in a flash. Archives
March 2020
Categories
All
|